Human-directed films and content for brands. Shot with real people, scaled with AI.

AI direction · Generation Generative films for McLaren: concept, worlds and motion built with AI. Under NDA. AI film · Under NDA View project →
Selected work 01 / 08 All work →
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Campaigns · AI films · Always-On · Corporate · Documentaries

One shoot with real people gives you the film, the cutdowns and the stills. AI then builds the worlds, versions and formats around it, so a campaign keeps running long after the crew goes home.

What we make 01 / 05
Campaigns One shoot with real people, then AI worlds and versions. Film, cutdowns and stills from the same day. Launch campaign · Event promo · Photo on request Selected: Lacoste x Overkill, C&A Clockhouse, Puma H-Street See the work →
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[ Brands we've worked with ]

Puma, McLaren, Lacoste x Overkill, C&A Clockhouse, Intersport, Jägermeister, Vivid, Hoffmann Eyewear, NOOE Berlin, Asia Swim Week, New Balance, Mixmag, DBE

ZYR is a Berlin film and AI studio led by director and cinematographer Vlad [Surname]. Over ten years behind the camera, campaigns from Berlin to Cape Town, Bali and Phuket, and generative films for brands like McLaren. Every crew is booked per project, so it fits the brief. Meet the crew →

Vlad [Surname] Founder · Director · DP · AI
[Photographer] Photography · with consent