← All work 07 / 25

Client
Puma
Year
2023
Role
Director · DoP · Edit
Location
Berlin
  • 1.1MViews on a single reel on Puma’s Instagram
  • 8+ reelsAll shot in a single day
  • 5 athletesPuma athletes in front of the camera
  • Trends + ownInstagram trends, plus formats we invented ourselves

Puma athletes, one day, a stack of trends. We took what was working on Instagram, added formats of our own, and one of the reels went past 1.1 million views on Puma’s account.

[Still 01 · 4:5]
[Still 02 · 4:5]
[Still 03 · 4:5]
[Frame 04 · full width]
[Frame 05 · 16:9]
[Frame 06 · 16:9]
Next projectAI fashion film