← All work 01 / 25

Client
McLaren
Year
[Year]
Role
AI direction · Generation
Location
Generated
●Under NDA
  • AIEvery frame generated
  • NDAUnder NDA

Under NDA.

[Still 01 · 4:5]
[Still 02 · 4:5]
[Still 03 · 4:5]
[Frame 04 · full width]
[Frame 05 · 16:9]
[Frame 06 · 16:9]
Shot vs. generatedLabelled under EU AI rules
Shot Nothing. Every frame was generated.
Generated Cars, environments, light and motion, directed by ZYR.
Circle size = share of final screen timeConfirmed
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