Our ideaConcept, world and characters created in-house
Glass cubeOur production designer brought in a giant glass cube. We put the hero inside and filled it with haze
Found lasersWe planned on Astera tubes, found lasers in the studio, learned them on the spot and built them into the concept
LaunchRelease film for the H-Street sneaker
What if the street had just found something it had never seen before? Lasers scan the ground, neon floods the space, and a cast of unusual characters circles one object: the H-Street. A whole world built in a Berlin studio, with a steel-and-concrete set piece and a giant glass cube full of haze.